This alternative marketing piece on your endowment is somewhat less detailed, yet still fully accurate. It focuses on how the donor can use a gift to your endowment to honor a loved one. Different types of endowed funds are reviewed, as well.
The theme here is that endowed funds are not just for the wealthy, but can be used by many donors to honor their loved ones in perpetuity.
How the copy is structured:
- How honoring a loved one and supporting your nonprofit can go hand-in-hand
- What is an endowment?
- Ways can you honor your loved one (three options)