Approximately 60 percent of your supporters will die without a will. This upbeat and friendly brochure uses a folksy "be prepared" theme push prospects out of their inertia about writing a will — the greatest impediment you face in closing more estate gifts.
Readers are guided to your organization for a will kit (we can help you assemble it) that will give them the information and encouragement they need to begin planning their estates. They are also encouraged to include a bequest to your organization, and then directed to you for follow-up information.
Be sure to look over our broad selection bequest pieces. Each features a slightly different tone. You can chose the one that best communicates to your prospects — or alternate 2 or 3 different pieces throughout your bequest campaign.