For The Duration (CGAs)

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If your donors don't really understand that gift annuity payments last for the duration of donors’ lives, then they need to read this! And you need them to read it, too.

Receiving regular, annual payments from gift annuities attracts many donors for first-time giving, and attracts many back to set up the same kind of gift again. So ensure that your prospects know about them! This brochure drives home a critical, benefits-based message with clear, persuasive copy.

How the copy is structured:

  • Introduction: “The charitable gift annuity — it’s the gift that gives back, and it gives back for the duration — the duration of your life.”
  • How a gift annuity works
  • An example with numbers
  • Offer of no-obligation gift annuity illustration

SKU: 3055

Availability: In stock



Primary Topic

  • Charitable Gift Annuities

Marketing Use

  • Marketing Starter Series

Suggested Format

  • Brochure / E-Brochure
  • Newsletter Copy
  • Solicitation Letter

No. of Words

  • 490

Suggested Headline

  • For the Duration