Your very best prospects for gift annuities are the people who have already funded one, two, or more!
Take advantage of this important dynamic! Use this brochure to build repeat annuitants at your organization. The copy encourages your charitable gift annuitants (who are your best prospects) to think about setting up additional gift annuities. There is no maximum! In fact some donors get into the habit of setting one up every year.
The copy can be modified to also serve as newsletter content, or an article/column.
How the copy is structured:
- “Question: How many charitable gift annuities should you set up? Answer: The sky's the limit! If you are wondering why anyone would set up more than one.”
- It's an easy annual gift to make gift annuities provide confidence and security
- The good samaritan
- You really like [Your Organization]