Most donors elect to receive their annuity payments quarterly, or four times a year. Every check or direct deposit is a reminder that they've established a gift annuity with your organization.
This "feel good" article invites the donor — and potential donor — to visualize the regular reminders of what their gift annuity means to them and to your organization. Use this to help potential donors imagine themselves as wise benefactors who made a very good decision, and to cultivate current donors before asking them to consider another gift.
How the copy is structured:
- Introduction: βMost of our annuitants select quarterly payments, so every three months. Each of these checks gives you another reason to reflect on what your gift means.β
- The Win-Win Relationship
- When You Receive Your Quarterly Check
- Plenty of Good Thoughts Come with Your Check