One Good Gift Deserves Another

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This brochure encourages donors who have gift annuities to consider funding another one.

It reminds donors of the benefits of a charitable gift annuity that go beyond the tax advantages, emphasizing why setting up more than one makes sense. Your annuitants enjoy the satisfaction of supporting a mission they care about; they qualify for a higher rates as they get older; and they can count on the financial security — which is especially important in these challenging economic times.

How this document is structured:

  • Introduction — "Many of our friends have established more than one charitable gift annuity. Some even establish new ones regularly…"
  • Keep the customer satisfied.
  • Financial security: a great way to lock in a fixed, guaranteed payout rate for life.
  • It gets better with age.
  • The work you support matters to you: You've been a steadfast supporter.
  • "We appreciate your vote of confidence in us."

SKU: 3045

Availability: In stock



Primary Topic

  • Charitable Gift Annuities, Funding a Second Gift Annuity

Marketing Use

  • Marketing Starter Series

Suggested Format

  • Brochure / E-Brochure
  • Column / Article
  • Newsletter Copy

No. of Words

  • 550

Suggested Headline

  • One Good Gift Deserves Another