What Makes a Gift Annuity Tick?

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The charitable gift annuity remains the most popular life-income gift. It's easy to do, affordable, and donors like the advantages, especially the receipt of predictable, annuity payments that continue year after year.

But what exactly is a charitable gift annuity? Remember, not everyone in your donor base already understands how they work.

If you have a gift annuity program, this brochure is a great way to educate your donors about them. When your donors finish reading this article, they'll not only have a better understanding of gift annuities, but they may also be motivated to establish one with your organization!

How this document is structured:

  • Introduction 
  • A gift annuity is a contract
  • Payout rates
  • Benefits (5 concise bullet points)
  • “I’m considering a gift annuity – what are the steps?” (6 bullet points).
  • “If interested, how do I proceed?” (6 bullet points).

SKU: 3057

Availability: In stock



Primary Topic

  • Charitable Gift Annuities

Marketing Use

  • Marketing Starter Series

Suggested Format

  • Comprehensive Brochure / E-Brochure

No. of Words

  • 750

Suggested Headline

  • What Makes a Gift Annuity Tick?