The charitable gift annuity remains the most popular life-income gift. It's easy to do, affordable, and donors like the advantages, especially the receipt of predictable, annuity payments that continue year after year.
But what exactly is a charitable gift annuity? Remember, not everyone in your donor base already understands how they work.
If you have a gift annuity program, this brochure is a great way to educate your donors about them. When your donors finish reading this article, they'll not only have a better understanding of gift annuities, but they may also be motivated to establish one with your organization!
How this document is structured:
- A gift annuity is a contract
- Payout rates
- Benefits (5 concise bullet points)
- “I’m considering a gift annuity – what are the steps?” (6 bullet points).
- “If interested, how do I proceed?” (6 bullet points).