Making charitable gifts often requires advanced planning. For example, non-cash gifts — appreciated securities, real estate, etc. — take time. While donors can place a check in the mail on December 31st, they can't decide on December 29th to make a non-cash gift; it is too late to complete the transaction before year-end. Other considerations include real estate appraisals, environmental assessments, and any unforeseen problems that may arise. To encourage the receipt of non-cash gifts, get your donors thinking about these gifts early enough so they don't become last-minute Charlies. This is a short, snappy piece to nudge them along in that direction.
How the copy is structured:
- Introduction ("If you are considering the donation of something other than cash...")
- December is a busy month for charities
- Importance of advanced planning when involving lawyers, brokers, financial planners and money managers.
- Start your planning process early!