Promoting Your Planned Giving Program

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  • If you have a planned giving website, the first letter in this document will help you announce it.
  • If you don't have a planned giving website, this document includes a second version of the letter for promoting your program in general.

Both letters are short, to the point, and make a quick, powerful impact by giving readers a preview of what making a planned gift to your organization can mean to them, and how to find out more.

NOTE: Same copy in letter format is also available in Product 2006, "Promoting Your Planned Giving Program." Do not download both these documents since the copy is essentially the same.

 

How the 1st Version (Website) copy is structured:

  • Opening paragraph expressing appreciation for your donors' support.
  • Paragraph announcing your planned giving website.
  • Bulleted "teasers" about types of planned gifts.

 

How the 2nd Version (No Website) copy is structured:

  • Paragraph expressing appreciation for your donors' support.
  • Paragraph advising prospects and donors know to look for future information about planned gifts from your organization in the future.
  • Bulleted "teasers" about types of planned gifts.

SKU: 1018

Availability: In stock

$69.95
$69.95

Details

Primary Topic

  • Promoting Your Planned Giving Program

Marketing Use

  • Marketing Starter Series

Suggested Format

  • Solicitation Letter
  • Column/Article
  • Newsletter Copy

No. of Words

  • Website Version: 250
  • No Website Version: 300

Suggested Headline

  • Discover the Benefits of Giving Wisely