This article lays out the options available to your donors regarding when and how they can fund an endowment. When they understand how much flexibility exists, it is that much easier to convince them to set up an endowment of their own. And it may motivate them to do it sooner rather than later.
The copy can be modified to serve as newsletter content or a brocnure / e-brochure.
How the copy is structured:
- Introduction “Endowments are not beyond your grasp!”
- The Basics Today (options for during your lifetime): Cash, appreciated, marketable securities
- Tomorrow (Testamentary Endowment): bequest, Charitable Remainder Trust, life insurance
- Today and Tomorrow