- What is marketing?
- Features and benefits of bequest giving
- Bequest marketing
- Donor cultivation / stewardship
- Creating an effective bequest program for your nonprofit, or amp up an existing one.
- Cultivating existing donors to inspire and close additional outright gifts and/or increased annual support
- Bequest Toolkit is an electronic document that you can download and deploy now. Download includes all Toolkit contents.
- Sample copy/content (customizable letters, postcards, display ad, buck slip, article/columns, reply card, fliers) that you can customize for your organization: everything you need.
- Suggested project timeline mapping to all contents
- Detailed instructions plus practical advice and suggestions
- FAQs, bequest language, bequest intention form, codicil forms, donor thank-you packet, donor testimonials, more.