This kit contains everything you need to promote Charitable Gift Annuities for a year.
Why you need it:
You can’t afford not to own this. If you get just one average size CGA (and you will), the kit will have paid for itself 100 times over. Donors love CGAs! And why wouldn’t they? Especially in an uncertain economy with abysmal payout rates. Your job is to tell them the good news—and this toolkit makes your job easy.
- Compelling language and gorgeous designs.
- Ready to go as-is or replace our stock photos with your own for an extra touch of customization.
- Includes language for DGAs that can be deleted if you choose.
How to use it:
Download the kit, drop your info into the templates, and follow the marketing calendar for when to mail each piece. With minimal effort, you can get more for your money and use the content multiple ways. For example, take the copy from a postcard and turn it into a display ad or an e-blast. Tweak the newsletter article and make it into a letter. Run the display ad multiple times in various publications.
- 6 marketing pieces that explain CGAs in compelling, easy to “get” language
- All the copy in one Microsoft Word document
- Professionally designed templates (including copy and stock photos you can use) in an Adobe InDesign file
- Microsoft Word
- Adobe InDesign