Year-End Giving Toolkit

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Worried about motivating your donors to make year-end gifts? Relax.

We’ve taken the usual distraction, time commitment and stress out of the equation for you.

Equip yourself with our comprehensive, effective and economical Year-End Giving Toolkit. The compelling messaging, donor-centric style, and technical accuracy you demand for your year-end campaign are all included – ready to go – in this Kit. The package includes a solicitation letter, postcard, brochure and article, all customizable to your organization.

This year, don't procrastinate. You won’t have to add "copywriter," "marketing maven," or "legal eagle" to your job description, either. Our Year End Giving Toolkit will reach out to your donors clearly and compellingly while saving you money and saving your sanity!

Our legal eagle just informed us that while we can guarantee the kit is economical and effective, we can't guarantee to save your sanity.

SKU: 10007

Availability: In stock



Primary Topic

  • Year-End Giving

    Marketing Use

  • Reaching your prospects with the most effective year-end giving messaging and formats
  • Saving yourself and your program the time, stress and expense of developing these materials in-house


  • The Year-End Giving Toolkit is an electronic document designed for quick and easy downloading. It includes all marketing content. Provided in MS Word format, all materials are easy to manage, customize, and deploy.

    Contents Include

  • Four customizable pieces you can send on your own stationary or integrate into your organization's design format
  • Product 2010: 2013 Year-End Appeal letter (325 words) Focuses strategically on the assets that make up 95% of the country's wealth, assets donors can give without reaching for their checkbooks or affecting their cash flow
  • Product 3103: Why, What, How, and When brochure (695 words) A donor-centered piece written with their questions in mind
  • Product 6001: Time for a Year-End Review? postcard (110 words) High-impact copy gets your point across clearly and concisely
  • Product 3014: Smart Planning = Wise Giving brochure/article (955 words) More detailed than the first brochure; covers five types of assets that your donor can use to make a gift, describing each concisely and explaining the benefits of each, as well as scheduling issues