Although donors may consider using shares of appreciated stock for a capital gift, they may not be aware of the option to use them to fund an annual or year-end gift. Donating shares of stock can be a great way to make a charitable contribution without burdening cash flow. Inform your donors that using stock to fund their gifts may be a better alternative than cash.
How the copy is structured:
- Introduction ("Why give stocks instead of cash?")
- What's in it for you? (5 advantages of gifting stock)
- A case in point (example)
- You must play by the rules (A few requirements/provisions)