Why Give Stocks Instead of Cash?

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Although donors may consider using shares of appreciated stock for a capital gift, they may not be aware of the option to use them to fund an annual or year-end gift. Donating shares of stock can be a great way to make a charitable contribution without burdening cash flow. Inform your donors that using stock to fund their gifts may be a better alternative than cash.

How the copy is structured:

  • Introduction ("Why give stocks instead of cash?")
  • What's in it for you? (5 advantages of gifting stock)
  • A case in point (example)
  • You must play by the rules (A few requirements/provisions)

SKU: 3071

Availability: In stock



Primary Topic

  • Appreciated Securities

Marketing Use

  • Marketing Starter Series

Suggested Format

  • Brochure / E-Brochure
  • Newsletter Copy

No. of Words

  • 610

Suggested Headline

  • Why Give Stocks Instead of Cash?